What is an ICO?

An initial coin offering (ICO) in the context of Leondrino is the introduction of token class C; that is, Leondrino tokens switch from token class D to token class C and from now on are called Leondrino Coins.
During this phase, the token price (price per coin) is determined by the brand company in consultation with Leondrino Exchange, and may be raised several times during this phase, based on pre-defined parameters communicated to the buyers, to bring the tokens at an adequate price level in coordination with the development of the degree of use of the coins for purchases of goods and services of the associated brand.